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The issue of education of healthcare professionals (HCPs) is one of the major ones. It is cleat that a great degree of upskilling is already required and, to keep pace with the science, this must be ongoing. Stakeholders need to achieve this together - with agreed standards across the board so that no patient is denied a suitable, virtually tailor-made treatment due to a lack of knowledge or understanding on behalf of the HCP treating and diagnosing him or her.

EAPM believes that, given the advances in PM in recent years there is now a need to reform how healthcare is delivered to the technology-aware patient.